The healthcare landscape is constantly changing, and digital health companies need to adapt their outreach strategies accordingly.
One of the most effective ways to reach healthcare professionals is through multi-channel outreach. Multi-channel outreach allows you to reach healthcare professionals through various channels, including email, social media, and face-to-face interactions.
Digital health companies must ensure that their multi-channel outreach strategies are tailored to the specific needs of the healthcare professionals they are trying to reach. Multi-channel outreach can be an extremely effective way to promote your digital health company and its products or services.
Why Healthcare Outreach and Prospecting Need to Be Different for Digital Health Companies
Healthcare outreach and prospecting play a crucial role in the success of any healthcare company, including digital health companies. However, digital health companies need to take a different approach to outreach and prospecting because they confront a different set of specific issues and considerations.
Digital health companies face a number of challenges, including regulatory hurdles, reimbursement issues, and the need for clinical data to prove efficacy. Additionally, many digital health companies are still in the early stages of development and are working to build up their customer base and scale their businesses.
Let’s explore some of the key reasons why healthcare outreach and prospecting need to be different for digital health companies.
- Technological Focus: Digital health companies are centered on technology-driven solutions and innovations in well-being. Their products and services often harness the power of digital platforms, mobile applications, telehealth, wearable technologies, and data analytics. Their outreach and prospecting strategies need to highlight the technological efficacies of their products and services, and communicate these benefits to healthcare providers, institutions, and patients.
- Targeting Tech-Savvy Audiences: In the realm of digital health, it is customary for healthcare enterprises to direct their efforts towards a technologically inclined demographic. This includes healthcare practitioners who possess a certain level of comfort with utilizing digital tools, individuals who eagerly embrace new innovations, and patients who exhibit a willingness to incorporate technology into their healthcare management. Tailored outreach and prospecting approaches are essential in the healthcare industry to effectively highlight digital health products' distinctive value proposition and features. A well-crafted marketing campaign enables digital health companies to successfully connect with and captivate the desired target audience.
- Building Trust and Credibility: Trust and credibility play a pivotal role in the realm of healthcare, and it is not uncommon for digitalto connect with and captivate the desired target audience successfully health enterprises to encounter skepticism as a result of the innovative and transformative nature of their offerings. In order to effectively address these challenges, building trust should be a priority.This can be achieved by highlighting concrete evidence-based outcomes, presenting compelling case studies that demonstrate success, leveraging endorsements from esteemed healthcare professionals or organizations, and emphasizing our unwavering commitment to regulatory compliance.
- Navigating Regulatory and Privacy Challenges: Digital health companies are subject to stringent regulatory frameworks, privacy concerns, and data protection laws. It is imperative to navigate these challenges with utmost care and diligence to ensure compliance and safeguard the privacy and security of individuals' health information. Showing adherence to regulations proves a company’s commitment to protecting the privacy of patients. It is important that the outreach strategy must instill confidence in potential clients by providing complete transparency.
- Monitoring and Demonstrating ROI: Digital health solutions often require substantial investments, and healthcare organizations need to justify the return on investment (ROI) when adopting new technologies. Digital health companies should be prepared to provide evidence of the value their solutions bring, including cost savings, improved patient outcomes, enhanced efficiency, and increased patient satisfaction. Demonstrating measurable ROI is crucial during outreach and prospecting efforts to win the trust and support of potential clients or investors.
Examples of Successful Multi-Channel Healthcare Outreach Campaigns
Here at Binnovate Digital, we implement a multi-channel B2B healthcare outreach approach which involves a humanized prospecting team, tools, and proven-effective funnels.
How does it work? We use a scalable outreach strategy tailored to your goals. No campaigns are ever the same. If we're a good fit, you will get a project based on your 12-month growth plans. We will do personalized follow-ups for your prospects using email, video messages, voice mail, and calls.
Case Study 1: RenalTracker B2B2C Patient Leads
Goal: Book meetings w/ potential customers: dialysis clinics & ACOs
Objectives:
- Have a scalable outreach system with clinics, hospitals and care orgs
- Decrease cost per lead by 50%
Results: 1,600% increase in weekly leads and steady 73% decrease in lead cost in 6 months
Case Study 2: RenalTracker Fundraising
Goal: Fundraising. Founder-to-VC introductions.
Objectives:
- Have a scalable outreach process and system to book appointments with founders and VCs.
Results: Up to 90% open rate and 17% reply rate
Start Doubling Your Sales Appointments with the Binnovate Prospecting Method
Digital health companies operate in a unique landscape that necessitates different approaches to healthcare outreach and prospecting. At Binnovate Digital, we help solve our clients’ prospecting problem through a streamlined process incorporating the right medley of proven strategies and complementary tools.
Start getting better leads. Interested to know more about our healthcare prospecting methods? Watch this video to learn how to double your healthcare sales appointments in 4-6 weeks. You may also book a discovery call.