It's likely that your digital health tech, telehealth, medical tech, or RPM business already has a presence on LinkedIn and recognizes its potential as a platform for cultivating a dedicated following. However, it may seem like an insurmountable endeavor to create content specifically designed to achieve your aims, such as raising brand awareness or generating qualified leads. 

You may start maximizing LinkedIn's ability to connect with more people and convert them into paying customers by organizing your material in an efficient way. In this article, we'll provide insight into some best practices around structuring LinkedIn content so that health organizations of all kinds can hone their outreach efforts and start building connections with their target audience today!

1. Write a Compelling Headline: The headline is the first thing that people will see when they come across your content, so it’s important to make it count. A good headline should be attention-grabbing and relevant to the topic at hand. It should also be clear and concise, as people are more likely to engage with content that is easy to understand.
2. Use Visuals: Visuals are a great way to break up text and make your content more engaging. People are more likely to remember information that is presented in a visual format, so including images, infographics, or videos in your content can help to increase its overall impact.
3. Keep It Short and Sweet: When it comes to online content, people have short attention spans. That’s why it’s important to keep your content concise and to the point. Long-winded articles or posts are less likely to be read all the way through, so focus on making your point quickly and clearly.
4. Use Lists and Bullet Points: Lists and bullet points are another great way to make your content more readable and engaging. By breaking your information down into smaller chunks, you can make it easier for people to digest and understand. Additionally, using lists can help to highlight the most important points in your article or post.
5. Include a Call to Action: If you want people to take action after reading your content, be sure to include a call to action. This could be something as simple as asking people to share your article or leaving a comment below. By including a call to action, you can increase the chances that people will actually do something with the information that you’ve provided.

Start Getting Leads with the Binnovate Method

You may think that mentioning big brands will impress potential clients. However, it will most likely make your prospect feel a huge disconnect in your messaging. They may feel that your services are not applicable to them or may not benefit them.

When reaching out to healthcare prospects on LinkedIn, it’s important to personalize your messages. Generic messages are less likely to get a response than messages that are tailored to the individual recipient. When crafting your messages, be sure to mention something that you have in common with the prospect or something that you know they’re interested in.

Binnovate Digital uses personalized messaging to land a strategy call with the president of a healthcare program company using (1) scalable personalized outreach, (2) strong and relevant case studies, and (3) a compelling CTA.

Leverage the Power of Engaging Content

At Binnovate Digital, we use conversational, value-added, and personalized messaging to engage healthcare prospects and convert leads into actual sales. Check out our case studies to learn more about how it all works. Book a discovery call with us to see if we’re a good fit for your business!