Welcome to this special edition of Binnovate Digital’s newsletter. This is the conclusion of our 4-part series about “Mastering LinkedIn: Best Practices for Effective Engagement“.
July came by very quickly and it is now time to make a recap of our recent series for the past month!
In the previous weeks, we have discussed the to-dos and must-haves before starting your LinkedIn prospecting which focused on the prospecting potential of LinkedIn, establishing and growing your network on the platform, and leveraging LinkedIn’s prospecting features on Part 1.
However, with the right strategy and system set in place before starting your prospecting:
- Reaching targeted leads via LinkedIn and outbound outreach emails is possible;
- Intent-based, accurate, and cost-effective outreach methods, leading to pre-qualified leads are within reach and ready for further engagement;
- Following and interacting with thought leaders, using the “People Also Viewed” feature, joining relevant LinkedIn Groups, and sending personalized connection requests can be maximized to foster meaningful engagements;
- Advanced Search Filters and Sales Navigator offer precise search criteria and results and provides intelligent lead recommendations, respectively; and
- Sending personalized and engaging messages to prospects that are tailored to the recipient’s interests, accomplishments, and connections while focusing on the value the sender can provide is made possible.
Implementing the necessary to-dos and must-haves is imperative before you begin your LinkedIn prospecting journey to serve as a strong foundation that will pave the way for developing a strong network, leveraging LinkedIn’s prospecting tools, and providing personalized content are key elements for successful prospecting.
Meanwhile, Part 2 talked about the importance of having a multi-tool approach in healthcare prospecting:
This involves the following:
- Email sequences and manual email outreach – personalized and engaging email campaigns to interact with your potential healthcare prospects.
- Personalized video campaign – video emails help prospecting efforts stand out and increase the prospecting conversion rate
- Cold calls – cold calling allows you to explain how your product or service can solve the problem a business is having and persuade healthcare decision-makers and industry leaders that they can solve their problems within budget
Some of the key takeaways from Part 2 include the following:
- A competitive and multi-dimensional industry like healthcare requires a multi-tool approach to prospecting.
- A variety of channels to reach potential clients, such as LinkedIn, email, and direct mail must be incorporated into your prospecting approach.
- A multi-tool approach has a higher likelihood of reaching a wider audience and connecting with the right people.
The opening message:
- Is one of the most important and crucial parts of a healthcare sales prospecting campaign;
- Is a chance to make a good first impression and get the prospect’s attention;
- Must be clear, concise, and personalized; and
- Should highlight the benefits of your product or service and why the prospect should care.
Meanwhile, the follow-up:
- Is also an important part of the healthcare sales prospecting process;
- Is a chance to stay top-of-mind with the prospect and keep the conversation going; and
- Must be timely, relevant, and helpful.
Remember, there are no wasted efforts with a proven strategy along with the necessary tools, and tech integration.
Continue subscribing to our newsletter for another healthcare sales-focused series!
Follow us on LinkedIn for more content about prospecting on the platform.
Ready to dive deeper?
Go ahead and watch this video to learn more about how you could double your healthcare sales appointments in 4-6 weeks with a fully-compliant prospecting team, tools and proven-effective funnels.