Welcome to the weekly newsletter of Binnovate Digital. This is the third of a 4-part series about “Mastering LinkedIn: Best Practices for Effective Engagement”
Today, we will talk about crafting the right opening message and making follow-ups.
In a sea of professionals with more than 900 million users making the most out of the LinkedIn platform for prospecting, many fear the possibility of running out of ideas on where and how to find qualified leads.
The fear of drowning in the massive “sea” that is LinkedIn can mean being engulfed by others, overpowering your own efforts. But once more, the key is to stand out from the crowd.
As many of its members are actually key decision-makers and industry leaders, LinkedIn is the most ideal platform for growing your network, connecting, establishing rapport, and cultivating relationships with your leads.
The entire idea of LinkedIn, including all of its features, is to make lead generation, prospecting, and business networking easier. But what happens after we’ve run out of “mainstream” prospecting ideas?
With our experience in LinkedIn prospecting since 2021, here are some of the best practices for effective engagement in terms of making the first move on the said platform:
Leveraging LinkedIn Prospecting Opportunities
There’s an open secret when expanding your professional network on LinkedIn: first impressions really matter. Here are examples of weak openings that you should avoid:
“Hey, did I interrupt you with this message at the wrong time?”
“You sound really busy; I’ll try to reach out to you again later.”
“Would you mind sharing any current projects you’re working on?”
“Hey, can I ask you a question? [and waits for a yes/no response before asking the actual question]”
Set sail while the tide (or momentum) is high. Regardless of how busy your prospects are, they value someone who is knowledgeable and ready with a clear objective.
Here are some examples of opening messages with a personalized touch:
Top decision-makers and key industry leaders prefer outreach messages that provide value and sound professional and confident. As such, the key is doing your homework to know more about the company or institution.
Otherwise, the delete button for your message is just a one-two click away.
Similar concepts apply when engaging with other professionals’ content in relevant groups and communities across the platform. Your chances of connecting with a prospect increase as you learn more about them and customize your approach with a more humanistic touch.
Personalized messaging when doing outreach makes a big difference and encourages a more honest and meaningful conversation between you and your prospects with the social media-like nature of LinkedIn.
LinkedIn also makes the process more transparent compared to other platforms as prospective clients may view your profile, employment history, bio, or postings.
Sent a personalized outreach yet haven’t gotten any response?
The follow-up is equally important as the first impression.
The possibility of leads ignoring the messages you send still exists. But fret not!
This does not necessarily mean they are uninterested. Perhaps they were preoccupied or forgot about it.
Let’s say your email or LinkedIn outreach message to your prospect goes unanswered. Send them one as a follow-up. A follow-up, when done strategically and consistently, improves the odds of getting a response.
Remember, there are no wasted efforts with a proven strategy along with the necessary tools, and tech integration.
Continue nurturing the relationships and connections with personalized follow-ups and get those conversions!
Follow us on LinkedIn for more content about prospecting on the platform.
Ready to dive deeper?
Go ahead and watch this video to learn more about how you could double your healthcare sales appointments in 4-6 weeks with a fully-compliant prospecting team, tools and proven-effective funnels.