1.1. We are committed to safeguarding the privacy and accuracy of the personal data of Our website visitors, service users and email recipients.

1.2. This policy applies where We are acting as a Data Controller with respect to the personal data of Our website visitors, service users, email recipients and personal data collected from public sources; in other words, where We determine the purposes and means of the processing of that personal data.

1.3. In this policy, “We”, “Us” and “Our” refer to Binnovate Digital Health, B.V. – trading as Binnovate Digital. 

1.4. Reference to a Data Subject means a natural person whose personal data is processed by a Data Controller or a Data Processor, in other words, You.

2.1. We use cookies for the following purposes:

a) authentication – We use cookies to identify You when You access the the website.

b) status – We use cookies to help Us to determine if You are logged into Our website.

c) personalization – We use cookies [to store information about Your preferences and to personalise the website for You]

d) advertising – We use cookies to help Us to display advertisements that will be relevant to You 

3) analysis – We use cookies to help Us to analyze the use and performance of Our website and services and

f) cookie consent – We use cookies to store Your preferences in relation to the use of cookies more generally

3.1 Our service providers use cookies and those cookies may be stored on Your computer when You visit Our website.

3.2 We use Google Analytics to analyze the use of Our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to Our website is used to create reports about the use of Our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/. 

4.1. Most browsers allow You to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

• https://support.google.com/chrome/answer/95647?hl=en (Chrome);
• https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
• http://www.opera.com/help/tutorials/security/cookies/ (Opera);
• https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
• https://support.apple.com/kb/PH21411 (Safari); and
• https://privacy.microsoft.com/en-Us/windows-10-microsoft-edge-and-privacy (Edge) Blocking all cookies will have a negative impact upon the usability of many websites.

4.2. Blocking all cookies will have a negative impact upon the usability of many websites.

4.3. If You block cookies, You will not be able to use all the features on Our website.

1.1. We are Binnovate Digital Health, B.V. – trading as Binnovate. We are a tech company providing digital marketing services to our global client base. Our processing is based primarily on the use of publicly available data to identify sales prospects for our clients. As such your privacy is important to us, we take our responsibilities seriously and will always respond quickly and courteously to any request. You can contact us using the details below.

By email to our Data Protection Officer: info@binnovate.com
By telephone on: +44 01772 217772

or

By post to Our registered office
By email at: info@binnovate.com
By telephone on: +44 207 030 3340

2.1. We are committed to safeguarding the privacy and accuracy of the personal data of Our website visitors, service users and email recipients.

2.2. This policy applies where we are acting as a Controller with respect to the personal data of our website visitors, service users, email recipients and personal data collected from public sources; in other words, where we determine the purposes and means of the processing of that personal data.

2.3. This policy also applies where we determine the purpose and means of the processing jointly with our clients and other companies, or where we are acting as a Processor, working on behalf of our clients to process data as required by them.In this policy, “We”, “Us” and “Our” refer to Binnovate Digital Health, B.V – trading as Binnovate.

2.4. Any reference to a Data Subject means a natural person whose personal data is processed by us as a Data Controller, Joint Controller or as a Data Processor, in other words, you.

We want to be clear with you about how we use your data so in this section we talk about the general categories of personal data that we may process and in the case of personal data that we did not obtain directly from you we’ll tell you where we got your data and the purposes for which we may process your data; finally, and very importantly we’ll explain the legal bases of the processing which applies to us and you.

3.1. The General Categories of Personal Data That We May Process:

3.1.1. Usage Data. We may process data about Your use of our website and services (“Usage Data“). The Usage Data may include Your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the Usage Data is Google Analytics as well as our analytics tracking system. This Usage Data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services, and tailoring any communication with you. We of course use this data to help us run our business as well as we can.

3.1.2. Account Data. We may process Your Account Data (“Account Data“). The Account Data may include your name, email address, company information, and other contact and other related information we may collect about you. The source of the Account Data is generally you or your employer. The Account Data may be processed for the purposes of providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us [or your employer] and/or taking steps, at your request, to enter into such a contract. In some cases we may also rely on Legitimate Interest as our lawful basis where we use your data for marketing purposes or in order to operate our business and improve our services.

3.1.3. Service Data. We may process your personal data that are provided in the course of the use of our services (“Service Data“). The Service Data may include name, email address, telephone number, and other related information. The source of the Service Data is you or your employer. The Service Data may be processed for the purposes of providing our services and communicating with you. The legal basis for this processing is the performance of a contract between You and Us and/or taking steps, at your request, to enter into such a contract.

3.1.4. Enquiry Data. We may process information contained in any enquiry You submit to us regarding goods and/or services (“Enquiry Data“). The Enquiry Data may be processed for the purposes of us offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent which may be withdrawn by You at any time by contacting us or contract and/or legitimate interest where your requests represents an invitation to send you information about our services.

3.1.5. Notification Data. We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“Notification Data“). The Notification Data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent which may be withdrawn by you at any time by contacting Us.

3.1.6. Correspondence Data. We may process information contained in or relating to any communication that you send to Us (“Correspondence Data“). The Correspondence Data may include your name, email address and the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The Correspondence Data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

3.1.7. Public Data. We may process information found on public social networking profiles (“Public Data“) and other from other publicly available sources. This data may include name, employment information, career information. education details, job title, and other relevant information. Public Data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you and/or your employer. The legal basis for this processing is our legitimate interests, namely the administration of our business, to develop our business, and in order for us to make a profit.

3.1.8. Legal Claims Data. We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. (“Legal Claims Data”) The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

3.1.9. Professional Use Data. We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. (“Professional Use Data”). The legal basis for processing Legal Claims Data is our legitimate interests, namely the proper protection of Our business against risks.

3.1.10. Third Party Data. We may process any of your personal data where we purchase this data from a third party. This includes name, address, email, phone number, other contact details, employment details etc… Where we purchase data we will ensure that the supplier has the appropriate lawful basis in place and is GDPR compliant. We will also ensure that we have appropriate evidence of consent where necessary or have an alternative appropriate lawful basis and GDPR compliance processes in place to allow us use your data.

In addition to the specific purposes for which we may process your personal data we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

4.1 Our lawful bases for processing includes our Legitimate Interest to process your data. In this regard we have carefully considered your rights and expectations of privacy and our rights [and the rights of our clients] to run our business. We have considered the impact on your privacy as a result of our processing of your data and completed a balancing assessment to consider the impact on the data subjects involved and also completed a Data Protection Impact Assessment to ensure we take appropriate precautions with all data. These Legitimate Interest and Data Protection Impact Assessments helped us ensure that the rights of the data subjects are not unduly impacted and that processing of data in this way is acceptable.

5.1. We use a range of sources to provide our services including public domain and social media sources. Our approach is based on carefully targeting business contacts with offers that we believe they will be interested in. We carefully select representatives from businesses and then only send relevant offers. Where we source data from other third parties, we will ensure these companies are GDPR compliant and that your rights are at all times protected.

6.1. We don’t routinely sell or share your data with other companies other than in order to provide our services to them and to meet our obligations as a company. Binnovate is a prospecting and lead generation company, where we have collected your data in order to provide our service to our clients, we share your data only with that specific client. Where this is the case, we will respect your right to be informed and ensure that you are given the option to opt-out of marketing at first contact and in all subsequent communication. The Privacy Policy of our client will include their contact details to ensure you are able to exercise your rights at any time.

6.2. In addition we may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) (together known as “Group Companies”) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

6.3. We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

6.4. We may also disclose your personal data to our suppliers, partners and other carefully managed third parties as required to operate our company and provide our services. Where this is the case, we will always ensure appropriate technical and administrative controls are in place.

6.5. As you would expect, in addition to the specific disclosures of personal data set out above, we may disclose your personal data where such disclosure is necessary for compliance with a binding legal obligation.

7.1. In this section we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (“EEA”). We and Our other Group Companies have offices and facilities in Macedonia where your personal data may be processed. Transfers to Macedonia will be protected by appropriate technical and administrative safeguards included in our Terms of Contract for data processing agreed between us and our Macedonian counterparts which of course includes the standard clauses required under GDPR.

7.2. Remember that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

7.3. Our website contains links to external websites run by other organisations. This privacy policy applies only to our websites not those external websites that we link to, who will have their own privacy policies. We are not responsible for these external websites and their privacy policies and practices. In addition, if you linked to our website from an external site, we cannot be responsible for the privacy policies and practices of the owners and operators of that external website and recommend that you check the privacy policy of that external site.

8.1. This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

8.2. Notwithstanding the other provisions of this section we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

9.1. By using Our website and agreeing to this policy, You consent to Our use of cookies in accordance with the terms of Our Cookie Policy.

10.1. We may use automated processing and decision making to verify your contact details and to determine whether to contact you as part of a prospecting campaign on behalf of our clients. This decision making is simply used to determine whether the campaign is likely to be of interest to you and to verify your contact details.

11.1. In this section we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

11.2. Your principal rights under data protection law are:

The right to be informed
The right to access
The right to rectification
The right to erasure
The right to restrict processing
The right to object to processing
The right to data portability
Rights related to automated decision making including profiling
The right to complain to a supervisory authority; and
The right to withdraw consent.

11.2.1 The Right to be Informed. This is the right of Data Subjects to know details regarding the processing of their data and how we acquired their data, this information is included in this Privacy Policy.

11.2.2. The Right To Access. You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, We will supply to You a copy of Your personal data upon request and within one month of verification of Your identity (We may extend the time within which We must provide the information by a further two months if the request is particularly complex or if there are numerous requests and We will let You know if this is the case. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

11.2.3. The Right to Rectification. You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about You completed. If the request is accepted by us, the rectification will be completed within one month (may be extended by us by a further two months if complex).We will use all reasonable endeavours to notify any third party with whom we have shared the data of any rectifications made.

11.2.4. The Right to Erasure (also known as the “Right to be Forgotten”). In some circumstances you have the right to the erasure of your personal data without undue delay. However, there are exclusions of the right to erasure. We will use all reasonable endeavours to notify any third party with whom we have shared the data of any actioned erasure requests.

11.2.5. The Right to Restrict Processing. In some circumstances you have the right to restrict the processing of your personal data. Where processing has been restricted, we may continue to store your personal data. However, we will only otherwise process it: with your consent or for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest. We will use all reasonable endeavours to notify any third party with whom we have shared the data of any restriction placed on the processing of Your data.

11.2.6. The Right to Object to Processing. You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for certain tasks. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override Your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

11.2.7. The Right to Data Portability. To the extent that the legal basis for our processing of your personal data is:

consent; or
that the processing is necessary for the performance of a contract to which you are party or in order to take steps at Your request prior to entering into a contract; and
such processing is carried out by automated means,

You have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

11.2.8. Rights related to automated decision-making including profiling. We do not use automated decision making (including profiling) when processing your data.

11.2.9 Right to Complain. If you consider that our processing of your personal information infringes data protection laws, you should first contact us. If you are dissatisfied with the outcome, you have a legal right to lodge a complaint with a Supervisory Authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

12.1. If Your query relates to this Privacy Policy or should you wish to exercise one of Your Data Protection Rights as a Data Subject, you can contact us in the following ways:

By post to Our registered office

By email at: info@binnovate.com

By telephone on: +44 207 030 3340

12.2. If you remain unsatisfied by our response you may complain to the Information Commissioners offices at the following address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
www.ico.org.uk
Wycliffe House

13.1. We may update this policy from time to time by publishing a new version on our website.

13.2. You should check this page occasionally to ensure you are happy with any changes to this policy.

13.3. We may notify You of changes to this policy by email.

This policy was last updated on 29 March 2020

These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by their own terms and conditions), and Binnovate Digital Health, B.V, the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.

In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed byBinnovate Digital Health, B.V and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Binnovate Digital Health, B.V and accessing the Website in connection with the provision of such services.

You must be at least 18 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age.

• All Content included on the Website, unless uploaded by Users, is the property of Binnovate Digital Health, B.V, our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner’s prior written permission

• You may, for your own personal, non-commercial use only, do the following:
          • retrieve, display and view the Content on a computer screen
          • print one copy of the Content

• You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of Binnovate Digital Health, B.V.

• You may not use the Website for any of the following purposes:
          • in any way which causes, or may cause, damage to the Website or interferes with any other person’s use or enjoyment of the Website;
          • in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order;
          • making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner.

• This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of Binnovate Digital Health, B.V or that of our affiliates.

• We assume no responsibility for the content of such Websites and disclaim liability for any and all forms of loss or damage arising out of the use of them.

• The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them.

• Use of the Website is also governed by our Privacy Policy and Cookies Policy, which are incorporated into these terms and conditions by this reference. To view the Privacy Policy and Cookies Policy, please click on the following: https://sopro.io/legal/#privacy-policy and https://sopro.io/legal/#cookie-policy.

• Any online facilities, tools, services or information that Binnovate Digital Health, B.V makes available through the Website (the Service) is provided “as is” and on an “as available” basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality. Binnovate Digital Health, B.V is under no obligation to update information on the Website.

• Whilst Binnovate Digital Health, B.V uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guaranty in that regard and all Users take responsibility for their own security, that of their personal details and their computers.

• Binnovate Digital Health, B.V accepts no liability for any disruption or non-availability of the Website.

•Binnovate Digital Health, B.V. reserves the right to alter, suspend or discontinue any part (or the whole of) the Website including, but not limited to, any products and/or services available. These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise.

• Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law.
• We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.
• To the maximum extent permitted by law, Binnovate Digital Health, B.V accepts no liability for any of the following:
          • any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities;
          • loss or corruption of any data, database or software;
          • any special, indirect or consequential loss or damage.

• You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected.
These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version.

• These terms and conditions together with the Privacy Policy and Cookies Policy contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions.

• The Contracts (Rights of Third Parties) Act 1999 shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions.

• If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected.

• Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

• This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.

Binnovate Digital Health, B.V is a company incorporated in

Transistorweg 5,
6534 AT Nijmegen,
The Netherlands

and it operates the website

https://binnovatedigital.com/ .

You can contact . – trading as Binnovate Digital Health, B.V.

by email on info@binnovate.com.

This statement sets out the operating procedures Binnovate undertakes to ensure GDPR best practice is observed to the greatest extent possible, at all times.

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection, storage, and processing of personal information from individuals who live in the European Union (EU).

The Information Commissioner’s Office is the UK regulator dealing with the Data Protection Act 2018 and the General Data Protection Regulation and the Privacy and Electronic Communications (EC Directive) Regulations 2003 across the UK.

The ICO are like the data protection police and we need to make sure we always keep on their good side. Our determination to be 100% GDPR and PECR compliance will do exactly that!

It is important to take GDPR compliance very seriously, since the penalties for non-compliance are punitive and designed to be painful. You definitely don’t want to be on the receiving end of an ICO investigation or enforcement notice!

In addition to appointing a compliance officer to oversee our adherence to the rules, Binnovate have engaged 3rd party compliance expertise to audit and advise on best practice. This investment enables us to assure clients that GDPR best practices are strictly observed wherever possible, at all times.

To put this in the language of GDPR and the ICO:

          • We are Joint Controllers. Yes – Joint Controllers. Even though, as a service provider, we are essentially working for you, it is important to recognise that we are both responsible for deciding who to target, what data to collect, how the data is processed, what messages we send them and how their data will be collected, processed, and stored. This decision is pretty fundamental to how we operate so if you have any questions let’s talk!

          • Just to make all our lives easier we have incorporated a comprehensive Data Sharing Agreement within Binnovate ’s standard Terms of Service. This sets out how we work together as Joint Controllers and how we support each other if we ever receive a GDPR request.

Let’s look at this carefully. Binnovate’s services are designed and offered solely to help businesses promote to other businesses. I.e. B2B marketing only. In which case PECR allows email marketing provided material is relevant and we and allow the recipient to opt-out of future emails. In this respect Binnovate is naturally compliant. Now for GDPR, GDPR always applies and actually applies to all aspects of collection, storage, and processing of data. Binnovate has been designed to be compliant and has established technical and operational systems to make sure this is the case. For example, before launching new client activity, Binnovate conducts an in-depth assessment to establish if the product or service, combined with the proposed targeting, meets the criteria for GDPR and PECR compliant business to business (B2B) marketing. A key part of this assessment is called the Legitimate Interest Assessment (LIA), we have completed a LIA for us and also a standard LIA for each of our clients. We have also created a standard Privacy Policy update for client use as needed, this includes all the relevant clauses you need plus references to Binnovate to make everything clear to the data subject – just let us know if you need a copy of any of these.

Want to know more about how Legitimate Interest applies?

If Binnovate determines that your planned B2B prospecting activity does not meet the criteria for Legitimate Interests within the scope of GDPR or if your approach would breach some other part of the regulations [including PECR] then we cannot support the activity within any regions subject to GDPR.

In the context of our Services, Legitimate Interest is the relevant lawful basis for processing as defined in GDPR. GDPR sets out a number of permissible circumstances (or categories) under which Personally Identifiable Information (PII) can be stored and processed, the most appropriate category in the case of most B2B marketing is Legitimate Interests. This link explains the Legitimate Interests basis for storing and processing PII: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/ To ensure client activity falls into this category, prior to engaging, we will carry out a full Legitimate Interests Assessment (LIA) with each new client. Essentially the LIA is a questionnaire containing a series of questions about your scenario. There are 3 areas that need to be satisfied for Legitimate Interests to be used as a basis for processing PII:

Want to know more about how Legitimate Interest applies?

If Binnovate determines that your planned B2B prospecting activity does not meet the criteria for Legitimate Interests within the scope of GDPR or if your approach would breach some other part of the regulations [including PECR] then we cannot support the activity within any regions subject to GDPR.

In the context of our Services, Legitimate Interest is the relevant lawful basis for processing as defined in GDPR. GDPR sets out a number of permissible circumstances (or categories) under which Personally Identifiable Information (PII) can be stored and processed, the most appropriate category in the case of most B2B marketing is Legitimate Interests. This link explains the Legitimate Interests basis for storing and processing PII: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/ To ensure client activity falls into this category, prior to engaging, we will carry out a full Legitimate Interests Assessment (LIA) with each new client. Essentially the LIA is a questionnaire containing a series of questions about your scenario. There are 3 areas that need to be satisfied for Legitimate Interests to be used as a basis for processing PII:

          • Identify a legitimate interest – The legitimate interest can be your own interests or the interests of third parties. They can include commercial interests, individual interests or broader societal benefits. The data processing is generally in your interests – whether it be to increase market share, increase brand awareness, or engage business leaders.
          • Show that the processing is necessary to achieve it – Can the same result be achieved differently? Core to the Binnovate service is the efficiency and constant drive to be the most cost-effective sales channel which we believe cannot be replicated using other methods.
          • Balance it against the individual’s interests, rights and freedoms – Would the individual expect their data to be used in this way? Would an individual who lists publicly their role within a company expect to be contacted about services that may help that company or their department within the company? No data processing may replace or infringe the individuals interests or cause unjustified harm

If Binnovate determines that your planned B2B prospecting activity does not meet the criteria for Legitimate Interests within the scope of GDPR or if your approach would breach some other part of the regulations [including PECR] then we cannot support the activity within any regions subject to GDPR.

• Privacy Policy – All messages sent will contain a link to a privacy policy that explains to the user exactly what their rights are as well as the type of data that is held about them and by who. Binnovate will provide a template privacy policy or review your existing one to ensure it meets the required standard. A link to our Privacy Policy which is based upon this template is here: https://binnovatedigital.com/privacy-policy/ This standard privacy link would typically be contained in the email signature of any outbound messaging, in the case of messaging as part of client campaign activity, the privacy link will be that of our client’s own privacy policy.

• Opting Out & Exclusion Lists – All recipients are able to opt out easily to prevent further email communication being received. All replies to prospecting emails are logged and those prospects are added to your campaign exclusion list within 24 hours. Binnovate allows import of existing exclusion lists in advance of campaign activity. Exclusions can be submitted in the form of individual email addresses or full domains and will prevent communications being issued to those email addresses or domains listed.

• Subject Access Requests – All individuals have the right to request a copy of all data you hold on them. To support this data subjects can email any SAR requests to info@binnovate.com and we will return this data within 72 hours.

• Right to be Forgotten – All individuals have the right to have some or all of their data removed (to be ‘forgotten’) at any time.. A conflict does arise in removing or forgetting an email address whilst at the same time keeping this address on an exclusion list to prevent future mailings. Where we have removed data, we will move the email address to a separate exclusion list, encrypted using a one-way hashing algorithm (SHA1), ensuring we are able to prevent any future messages being sent to the customer whilst continuing to honour their right to be forgotten.

Whilst GDPR controls the storage and processing of personal data in the UK, sending messages is regulated under the Privacy and Electronic communications Regulations (PECR). This is very clear as to the requirements on business communication: “You can email or text any corporate body (a company, Scottish partnership, limited liability partnership or government body). However, it is good practice – and good business sense – to keep a ‘do not email or text’ list of any businesses that object or opt out and screen any new marketing lists against that.” https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/

All Binnovate employees undergo GDPR, PECR and general compliance training, this covers the GDPR rule set in detail, the relevance and impact of those rules on Binnovate and our clients, and the steps we take to ensure best practice is observed at all times. We also make clear the consequences (I.e. penalties) associated with failure to meet the strict GDPR standards.

Whilst Binnovate continues to take extensive measures to ensure best practice with respect to GDPR and PECR across all client activity, clients should take note that responsibility for compliance vests (in different forms) with each party. Binnovate cannot be abreast of the constantly evolving regulatory frameworks in all countries at all times, as such it is important that you, as the client, have knowledge of your local regulatory climate and ensure your business operates within the relevant regulatory frameworks.

Binnovate has worked hard to develop a compliant platform providing innovative marketing services and technology for our clients and at all times respecting the rights of the data subjects whose information we collect. Compliance is now part of what we do and ongoing due-diligence is just part of how we operate. Compliance is central to our identity as a business.

Compliance can be an intimidating subject for any business. At Sopro, we’ve had to become experts, so you don’t have to worry. You can find a detailed FAQ below, but I wanted to highlight some of the key points first.

GDPR clarifies that processing personally identifiable data is fine on several grounds, including for marketing purposes, under legitimate interests.

Consent to send email is also not required for UK B2B marketing communications, which is legislated under the UK’s PECR B2B exemption. This is different for B2C companies, but that is not new.

The other GDPR compliance points are a bit more labour intensive to manage such as data storage, data security, additional policies and implementing Right to be Forgotten and Subject Access requests, as well as the usual unsubscribe lists.

We might not be solicitors (and I should clarify this post definitely doesn’t constitute legal advice), but you are in safe hands with Sopro. We are more than happy to jump on a call with your compliance team if useful.”

– Ryan Welmans