Companies in the digital health and medical device industries often focus on developing innovative products and technologies, but they might need more expertise in traditional inside sales strategies. 

Reaching out to prospective consumers, cultivating leads, and ultimately completing agreements virtually are all aspects of inside sales. Without prior experience in this area, these companies may find it difficult to market and sell their products efficiently.

Hiring a healthcare prospecting company can be highly beneficial for several reasons.

Industry Knowledge

A healthcare prospecting company has a comprehensive understanding of the healthcare industry, including its unique requirements, applicable legislation, and current trends. This expertise enables them to   modify their sales approach so that they resonate more with healthcare professionals.

Targeted Approach

A healthcare prospecting company can identify and target key decision-makers and potential customers within the medical community. Our access to professional networks and connections help digital health and medical device companies reach the right audience.

In Binnovate, we use intent-based targeting to capitalize on the intent of our specific customer base. Our parameters include how active they engage in industry topics, discuss, comment, and share industry trends, or whether they join related groups. We also look at the information on their LinkedIn profile, as seen below:

Additionally, the beauty of LinkedIn is it allows you to target specific healthcare professionals and group them into so-called cohorts. For example, cohort #1 can comprise of CMOs, cohort #2 is hospital executives, and so on. This allows you to individualize your value proposition on how it aligns best with each identified cohort. At Binnovate, we call this “cohort-message fit” or CMF.

Long-Term Relationships

Companies that specialize in healthcare prospecting do an excellent job of relationship-building with prospective clients. We have experience in both cultivating leads and understanding the unique challenges in the market, increasing the likelihood of successful engagements.

Time and Cost-Efficiency

Outsourcing prospecting to a specialized company saves time and resources for digital health and medical device companies. They can benefit from the experience of a well-established prospecting business rather than making the financial investment required to start an internal sales staff from scratch.

At Binnovate Digital, we use a multi-channel framework that involves a humanized prospecting team, tools, and proven-effective funnels.

How does it work? We use a scalable outreach strategy tailored to your goals. No campaigns are ever the same. If we're a good fit, you will get a project based on your 12-month growth plans. We will do personalized follow-ups for your prospects using email, video messages, voice mail, and calls. 

With this framework in place, you don’t have to worry about lifting a finger. We will solve your prospecting problem with a tried and tested method that has brought us solid, measurable results—every time.

Adaptability to Digital Platforms

In light of the ever-increasing significance of digital marketing and sales, healthcare prospecting companies are well-versed in the utilization of various online platforms and technologies in order to efficiently reach potential clients and engage with them.

Measurable Results

Healthcare prospecting companies  frequently monitor and evaluate their success using many important measures. This method, which is driven by data, makes it possible to continuously enhance and perfect sales activities.

Harness Our Healthcare Prospecting Expertise and Tools

Medical device and digital health companies that lack inside sales experience can greatly benefit from partnering with a healthcare prospecting company. At Binnovate Digital, we provide clients with a full suite of healthcare prospecting team, tools, and funnels. We take the guesswork out of sales outreach so that companies can focus on more important matters.

Want to know how to get the most of your prospecting efforts with the best team and strategies?  Learn more about how to double your healthcare sales appointments in 4-6 weeks by watching this video. You can also contact us for a discovery call.