This is the second of a 4-part series about “Mastering LinkedIn: Best Practices for Effective Engagement“

Today, we will continue our discussion about the essentials that one must prepare before launching a prospecting campaign on LinkedIn.

LinkedIn is good–its features, algorithm, and capabilities are proven to connect you with the right people and opportunities when fully maximized. 

However, LinkedIn alone cannot do the job. Hence, Binnovate believes in a multi-tool approach for a more effective way of prospecting in the healthcare industry.

Using a simplified method that combines the right mix of tested strategies and supplementary resources, Binnovate’s team of healthcare copywriters and CRO strategists can be helpful in resolving the challenge faced by your ideal customers with the essential tools.

Let’s look into the tools that can help us, along with LinkedIn, implement our methods:

Email Sequences and Manual Email Outreach

Create personalized and engaging email campaigns to interact with your potential healthcare prospects. 

Combined with automation solutions to speed up the process, emails allow you to communicate with your customers easily and customize it according to their interests and unique pain areas. Supplementing your messaging with pertinent case studies or testimonials can also demonstrate how your solutions can address their specific problems in order to establish credibility.

Personalized Video Campaign

Personalized video emails help prospecting efforts stand out and increase the prospecting conversion rate, in this day and age where finding good leads have become more challenging.

Getting a lot of emails every day is already normal for industry leaders and key decision-makers. In a pile of emails from coworkers, support staff, potential investors, and even other outreach emails, how do you think will you be able to stand out?

Did any video emails arrive for you? Most likely few to none. 

When planned strategically and executed properly, video emails can make your company stand out and help you differentiate it in the healthcare sector as this establishes trust which serves as a strong foundation for meaningful relationships.

Ideally, you can initially send personalized video messages to those who engaged to your first outreach or between the 2nd and 20th days of the sequence.

Cold Calls

Cold calling has made a revival since in a post-pandemic world where remote work has become a norm

Based on research, around 82% of buyers are still willing to book a meeting with sellers who initiate contact (RAIN Group).

As B2B sales are based on rationale, especially in healthcare, cold calling allows you to explain how your product or service can solve the problem a business is having.

This will now be a matter of persuading healthcare decision-makers and industry leaders that they can solve their problems within budget in order to secure the next steps during the initial cold call, given the lengthy sales cycles and highly technical decision-making process in the healthcare industry.

Get ready to use LinkedIn along with email sequences and outreach, video campaigns, and cold calls for a multi-tool approach to your prospecting

In the next part of this series, we will explore the best ways on making the first move when prospecting in LinkedIn and doing follow-ups.

Follow us on LinkedIn for more content about prospecting on the platform.

Ready to dive deeper?

Go ahead and watch this video to learn more about how you could double your healthcare sales appointments in 4-6 weeks with a fully-compliant prospecting team, tools and proven-effective funnels.